Post to Win: How a Few Social Media Posts a Month Can Grow Your Trade Business

If you own a trade business—whether it's construction, plumbing, roofing, painting, or flooring—you’re probably juggling a dozen priorities. Marketing often takes a back seat, especially when you're focused on delivering great work. But here’s the good news: posting on social media just a few times a month can bring in more customers and set you apart from the competition.

Social media isn’t just for influencers or big brands. It’s where your future clients are scrolling. According to the Construction Marketing Association, 45% of construction companies say social media helps them generate leads and grow brand awareness. That means potential customers are out there watching, searching, and clicking—even for local service providers.

Think of platforms like Facebook, Instagram, and even LinkedIn as your digital word-of-mouth. A quick before-and-after shot of a home renovation, a short video of your team in action, or a glowing review from a happy customer can go a long way. These posts help build credibility, show off your expertise, and keep your business top of mind in your community.

And the numbers back it up. A recent SCORE report found that 44% of local businesses say social media helps build brand awareness, while 41% use it to drive revenue. Even more impressive, 74% of consumers use social media to help make buying decisions. So even if you're only posting a handful of times each month, those efforts can lead to real results—more calls, more quotes, and more closed jobs.

At Elevated Trades, we understand how busy business owners are. Reach out to our team to learn more about our Monthly Support plan (starting at $500 per month), which includes branded social media posts, marketing emails, content for your website, and more!